Privacy Policy

Information We Collect

This Privacy Policy applies solely to information collected by this website and any forms, contact requests, or online tools associated with it. We may collect, store, and use the following types of information:

• Technical information about your visit, including IP address, approximate geographical location, browser type and version, operating system, referral source, length of visit, page views, and website navigation paths.
• Contact and inquiry information that you voluntarily provide to us (such as your name, email address, phone number, and message content) when you submit a contact form or request information.
• Service and intake information that you choose to share when inquiring about services, including limited details relevant to scheduling, insurance verification, or clinical intake. Protected health information (PHI) is handled in accordance with HIPAA and our Notice of Privacy Practices.
• Subscription and communications information when you sign up for newsletters, updates, or SMS messages.
• Any other information you voluntarily send to us through the website.

Our website uses cookies. By using this website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this Privacy Policy.

How We Use Your Information

We are the sole owners of the information collected on this site. We may use your information to:

• Respond to your inquiries and provide the services or information you request.
• Verify insurance eligibility or coordinate benefits as requested by you.
• Improve our website experience, content, and service offerings.
• Send you important updates, appointment reminders, or administrative messages.
• Send you marketing or informational emails about our services, special offerings, or resources (you may opt out at any time).
• Maintain the security, integrity, and proper functioning of our website and systems.

We will use your information to respond to you regarding the reason you contacted us. We may share your information with a third party outside of our organization only when it is necessary to fulfill your request (for example, to verify insurance benefits or facilitate website operations) or as otherwise described in this policy.

SMS Terms and Conditions

By opting in to receive SMS (text) messages from Brighter Path Behavioral Health Services LLC, you agree to the following terms:

• Purpose: We may use SMS to provide appointment reminders, important updates, or relevant service information.
• Frequency: Message frequency may vary based on your relationship with us.
• Charges: Message and data rates may apply, depending on your mobile carrier plan.

Opt-In: By providing your mobile number and affirmatively opting in (online or in writing), you consent to receive SMS messages from us. You may receive a confirmation message such as: “You have successfully subscribed to messages from Brighter Path Behavioral Health Services LLC. Message frequency may vary. Message and data rates may apply. Reply HELP for help, STOP to unsubscribe.”

Opt-Out: You can opt out at any time by replying STOP to any message you receive from us. You may then receive a final confirmation message stating that you have been unsubscribed.

Help: For assistance with SMS messages, you may reply HELP to a message or contact us using the phone number or email address listed on our website.

Do Not Share Statement: We do not sell, rent, or share mobile numbers, consent data, or SMS-related information with third parties or affiliates for marketing or promotional purposes. All categories of SMS data exclude text messaging originator opt-in data and consent; this information will not be shared with third parties, except as required to provide the messaging services or as required by law.

HIPAA and Protected Health Information (PHI)

As a healthcare provider, Brighter Path Behavioral Health Services LLC is required to comply with the Health Insurance Portability and Accountability Act (HIPAA). When we collect or receive protected health information (PHI), it is used and disclosed in accordance with our Notice of Privacy Practices, which describes in detail how we may use and disclose PHI for treatment, payment, and healthcare operations.

This website Privacy Policy is intended to address online information practices. It does not replace our HIPAA Notice of Privacy Practices. If you are a client or the parent/guardian of a client, you may request a copy of our Notice of Privacy Practices at any time.

Your Choices and Access to Information

You may opt out of future contacts from us at any time. You can request the following by contacting us via the email address or phone number listed on our website:

• See what information we have about you, if any.
• Change or correct any information we have about you.
• Have us delete certain information we have about you, where legally permissible.
• Express any concern you have about our use of your information.

Security

We take reasonable technical and organizational precautions to protect your information from loss, misuse, unauthorized access, disclosure, alteration, or destruction.

We may store personal information on secure servers that are protected by passwords and firewalls. Only employees or contractors who need the information to perform a specific job (for example, billing, scheduling, customer service, or IT support) are granted access to personally identifiable information.

Orders and Online Payments

If our website allows you to make payments or purchases (for example, paying for services online), we may collect information from you on an order or payment form. To process a payment, you may be asked to provide contact information (such as name and billing address) and financial information (such as credit card number and expiration date).

This information is used solely for billing purposes and to complete your transaction. If we have trouble processing an order or payment, we will use this information to contact you. We may use third-party payment processors, who are not permitted to use your information for any purposes other than to process payments.

Cookies

We use “cookies” on this site. A cookie is a small data file stored on your device to help us improve your access to the site and identify repeat visitors. For example, cookies may allow us to:

• Recognize you when you return to the site.
• Remember your preferences or form entries.
• Understand how visitors use our site so we can improve its design and content.

Some of our service providers or partners may also use cookies or similar technologies as part of the services they provide to us (for example, analytics or embedded content). We do not control the use of cookies by these third parties.

We do not currently respond to “Do Not Track” (DNT) signals transmitted by web browsers.

Sharing and Third Parties

We may share aggregated, de-identified demographic information with trusted partners, for example, to better understand how visitors use our site or to improve marketing efforts. This information does not identify individual users.

We may also share information with:

• Service providers who assist us in website hosting, analytics, email delivery, payment processing, or other operational functions. These companies are not permitted to use your information for any purpose other than providing services to us.
• Shipping, billing, or administrative partners as needed to process transactions or fulfill your requests, where applicable.

We do not sell or rent your personally identifiable information.

Disclosures

We may disclose your personal information:

• To our employees, contractors, or professional advisors as reasonably necessary for the purposes set out in this policy.
• To comply with applicable laws, regulations, or legal processes.
• In connection with any ongoing or prospective legal proceedings.
• To establish, exercise, or defend our legal rights (including providing information to others for fraud prevention or credit risk reduction).
• To a purchaser (or prospective purchaser) of any business or asset that we are considering selling or transferring, subject to appropriate confidentiality protections.
• To any person who, in our reasonable judgment, may apply to a court or other competent authority for disclosure of that personal information where such court or authority would likely order disclosure.

Links to Other Websites

This website may contain links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage you to be aware when you leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Surveys, Forms, and Promotions

From time to time, our site may request information via surveys, feedback forms, or promotional activities. Participation is completely voluntary, and you may choose whether or not to participate and disclose this information.

Information requested may include contact information (such as name and email or mailing address) and demographic information (such as ZIP code or age group). Contact information will be used to notify participants, respond to feedback, or administer any applicable promotion. Survey information will be used for purposes of monitoring or improving the use, satisfaction, and quality of this site and our services.

Updates to This Privacy Policy

Our Privacy Policy may change from time to time, and all updates will be posted on this page with a revised “Effective Date.” We encourage you to review this page periodically to stay informed about how we are protecting your information.

Effective Date: November 24, 2025

Contact Us

If you have any questions about this Privacy Policy, or if you believe we are not abiding by this policy, you should contact us immediately using the contact information listed on our website:

• Website: brighterpathservices.com
• Email: info@brighterpathservices.com
• Phone: (786) 701-9079